Jevgenijs Belezjaks has over 30 years of experience in strategy development and implementation. His colleagues often remarked, "It's strange, but his projects never fail".
Currently developing and already executed strategies 2020 - now
Not all of strategies developed since 2020 can be disclosed, since it still bears confidential character, however they all have a touch of sustainability and are ESG-proof, covering very broaden range of industries: waste management; cyclical economy; energy, including renewable sources; heating; infrastructure; financial services; digitalization and others.
Market leadership strategy 2017-2019
In a role of CEO of SIA UniCredit Leasing has created and executed strategy for taking over leadership in Baltic leasing market, resulting in market share improvement in Latvia from 14% to 25% and with boosting profitability from net profit of 5,5 Mio EUR up to 13,5 Mio EUR accordingly (comparison of publicly available results of 2017 and 2019)
Crisis management strategy 2009-2012
In a role of CEO of SIA UniCredit Leasing turned company after crisis with more than 4 mio EUR loss into profit of 2 Mio EUR during just few years, establishing solid framework for sustainable profit growth, which resulted in 13,5 Mio EUR in 2019
Digital & Peopless Strategy: 2015-2019
First real POT (Peopleless-Onboarding-Tool) process in Baltic leasing market.
With a help of implemented Agile development framework ensured fast and adaptive environment for fast time-to-market solutions, which step by step enabled large Digital Strategy fulfillment with unique capability – instant binding credit decision making for 3rd party customers. The major steps include:
a) microservices architecture with API layer;
b) integrating external databases for data gathering (e.g. Social Security Agency, Enterprise register, Central bank, etc);
c) creating and calibrating automated credit decision scoring module;
d) customer online self-onboarding interface with UX assessment;
e) partner integration into the process through API layer;
f) integrating eID and edocs into the process;
Findependence strategy 2014-2020
Initiating and establishing cooperation with supranational organizations, in SME financing and risk sharing instruments: European Investment Bank (EIB), also with EIF, NIB, CEB, EBRD. In few examples serving as a pilot project for Baltic market. Securitization framework establishment.
Insurance product strategy 2008 - 2010
Established Insurance Brokerage subsidiary (UniCredit Insurance broker) and developed unique (differentiation) insurance products, including API based integration with insurance partners
Geographical expansion strategy 2009 - 2011
Established leasing business entities from scratch in Estonia (2009) and Lithuania (2011). Brake-even reached within 2 and 1,5 years accordingly
Regulatory relations strategy 2013 – 2014
Has established and executed strategy of handling dispute between Latvian Lessor Association and Competition Council (Antitrust authority)
Merger Strategies executed
2013-2014 Successful merger of former UniCredit Bank Baltics into SIA UniCredit Leasing Baltics, including delicensing and deleveraging
2010-2011 Support of merger of 2 leasing companies in Moscow: UniCredit Leasing Russia and Locat Leasing Russia
2019-2020 Successful sale of SIA UniCredit Leasing to AS Citadele Bank
Jevgenijs Belezjaks is well known for his social an enterprenerual activities in business roles as well as roles of Head of Latvian Lessor association and Memeber of the Council of Latvian Financial industry, concentrating on three geographical areas: primary - Baltics, secondary - Pan-European and last but not least - CIS market. One can often meet him at different events around Europe and not only, where he is speaking and moderating... Below some selected examples of Jevgenijs's experience at different public events:
How to manage eat one's cake and have it
Jevgenijs took part in the conference on 29.04.2022, where he shared his experience in building strategies, taking into account the opinions of all stakeholders
Video tour Discovery style to Norway with customer and the financing bank
Welcome to joint visit Øyfjellet Wind Park in the middle of Norway, near Mosjøen city, where Giant Crane owned by the Baltic company Heavy Cranes is working on the installation of 72 Nordex wind turbines.
President of Latvia, Egils Levits, welcomed representatives of Finance Latvia to the Riga Castle for a discussion on current priorities of the financial sector and detailed progress with implementation of Moneyval recommendations, 07.10.2019.
Leasing Life Conference & Awards 2018, held in Tallinn, Estonia on 15.11.2018, where Jevgenijs was moderating session "Regional Perspective – the Baltic Approach", bringing together Leasing associations heads from 3 Baltic states as well as business representatives.
2nd Conference on Fighting Fraud in the Leasing Industry, organized by Leaseurope in Brussels, Belgium, 15.11.2016, Jevgenijs was presenting about how to reposess disappeared assets as well as how to prevent the crime.